The last few days have been busy a Blue Marble Game Co.   We are crunching to get our latest cognitive rehab game to our field testing sites, word smithing to support customer visits and editing presentations for upcoming events.  As part of the Business Development Team, I sit in the middle of it all.

During an editing session, I was introuced to a term: Ecological validity: The extent to which the conditions simulated in the laboratory reflect real life conditions. (www.interaction-design.org)  Not all game evironments are created equal, based on which variables are present and which are being measured.

When you develop games, do you consider Ecological validity?